February 2004 – Establishment of Rowad Misr for Advertising

In February 2004, Rowad Misr for Advertising was established as one of the subsidiary companies of Nile Group – MEDAF Holding.
The company was founded to serve as an integrated marketing and advertising arm that supports the group’s projects locally and internationally while enhancing corporate identity and communication.
Since its inception, Rowad Misr has delivered innovative solutions in visual media, creative design, digital marketing, and event management, becoming one of the region’s prominent advertising firms.
It has played a vital role in strengthening the brand image and visual identity of several industrial and economic entities within the Nile–MEDAF Group.